Kraft Heinz

I drive various integrated communications campaigns at Kraft Heinz, spanning internal and external audiences. Each campaign aims to position Kraft Heinz as a trustworthy leader throughout various disciplines. Below are only a few of my favorites!

Corporate Communications

About Corporate Comms

Corporate communications focuses on advancing strategic business initiatives using key storytelling themes. This includes enhancing and safeguarding the company's reputation through positive media sentiment for its leaders, fostering employee engagement and more.

I encourage you to explore the other tabs in this section to discover the impact my teams and I have achieved at Kraft Heinz!

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Dear Kraft Heinz

Dear Kraft Heinz is an ongoing digital series that features consumers’ letters about their favorite Kraft Heinz foods. These letters aren’t just testimonials, they’re stories of family traditions, comfort in tough times and fandom for Kraft Heinz's iconic products — they reinforce Kraft Heinz’s commitment to putting consumers at the center of everything. Dear Kraft Heinz is featured throughout internal and external company communication channels.

Check out one of our latest posts HERE.

Kraft Heinz Not Company

In 2022, Kraft Heinz and NotCo entered a joint venture to develop and produce plant-based co-branded products at scale. The Kraft Heinz Not Company is on a mission to create mouthwatering plant-based foods for all.

My team has significantly contributed to the joint venture's ongoing success through strategic media outreach across national business, food, lifestyle, plant-based and local market publications. Upon release of the joint venture's Oscar Mayer NotHotDogs & NotSausages in Q1 2024, we garnered over 1 billion media impressions — positioning the joint venture and its products to be one of the most successful PR launches in 2024.

Check out this VegNews article, one of several I facilitated, to learn more.

LiveWell to Alleviate Hunger

In Q1 2023, Kraft Heinz’s LiveWell to Alleviate Hunger athletic charity program was born. Kraft Heinz sponsored 25 employees from across the globe to compete in the 2023 Chicago Marathon on behalf of the Greater Chicago Food Depository (GCFD), raising several thousands of dollars for GCFD's programs and services.

LiveWell of Alleviate Hunger successfully met is objectives to drive Kraft Heinz employee engagement, promote healthy lifestyle and ambassadorship of Kraft Heinz's LiveWell wellness program and satisfy company ESG commitments.

This program was featured in a Chicago Tribune article spotlighting the company's culture.

Veterans Business Resource Group (BRG)

About the Veterans BRG

Business Resource Groups exist to create community, allyship and learning opportunities for corporate employees. The Veterans BRG's Mission is “To build and strengthen our connection to our military heroes and their families through outreach and education.”

My role within the Veterans BRG leadership team is to bring awareness to the unique experiences of veteran and military communities through strategic communication.

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DEI&B Observances

DEI&B stands for Diversity, Equity, Inclusion and Belonging. I regularly collaborate with the DEI&B team to train BRG leaders on communication best practices, aligning community moments with company campaigns and connecting them with key stakeholders for effective engagement.

Although I cannot share internal campaigns, I’ve included two examples of the Veterans BRG’s impactful Veterans Day communications supporting DEI&B and talent acquisition. (Post 1, Post 2)

Deployment Care Packages

In addition to overseeing comprehensive communications for the Veterans BRG, I am proud to lead our Care Package Program, which delivers holiday care packages to deployed U.S. and Canadian service members. Over the past two years, we have facilitated over 100,000 Kraft Heinz products donations to various nonprofit organizations including Operation Gratitude.

This program also introduces military service members to Kraft Heinz as a potential employer. In each package, we include letters of gratitude, details about our Veterans BRG and information on our support programs for veterans.

Check out Operation Gratitude's social media pages to learn more about our external partnership in action!